Unique partnership puts Long Fund firmly at the helm.
Longfonds is an ambitious organization; it wants to reduce the risk of lung disease and give lung patients a better life. With heart and soul, employees dedicate themselves to this goal; they are comfortable tackling ten things at once, and preferably exactly those things that maximize their impact. That's where the value of data comes in. And Longfonds has a lot of data, but unfortunately it was not easily accessible in the work process. Cmotions changed this in a unique partnership. So that the Longfonds can work more specifically towards its goals.
Longfonds has many donors and cooperates with numerous companies. In addition, they have relationships with lung patients, with healthcare organizations, with politics and media, who, for example, come to gain knowledge to base social discussions on.
Janina Kroese, manager business intelligence at Longfonds: "Our audience varies enormously and everyone is important. We want and must serve every interested party well, with exactly the right information, preferably tailored to the individual. Data is the crux, we quickly agreed. But we ourselves - just like the entire world of fundraising - do not have the right expertise for this. We needed external expertise to become more data-driven."
Confidence in partnership.
There was work to be done. There had to be a strategically thought-out roadmap, the IT infrastructure had to be improved, the data connected, and meanwhile the shop floor continued to need daily selections and insights. All in all, there was no set plan. There was a direction, but the blueprint and the route towards it had yet to be created.The Long Fund was not looking for a consultant for a defined project, but a partner. With strategic data expertise and operational power, but above all a partner to take on the adventure together. To bear the responsibility together.
Janina Kroese: "At Cmotions we soon felt we were in trusted hands. Exactly the partner we wanted. They think along with us excellently and tackle whatever is necessary to realize our common goal."
Getting the basics right.
After creating the roadmap, the collaboration focused on the basics: data. Longfonds had a lot of data, but it was scattered across the ERP, a marketing database and a campaign tool. In close cooperation with Longfonds, Cmotions built a central data platform in the cloud, set up the data flows between the systems and improved all exchanges. In the process, insight was gained into the data and contamination such as duplicates also became visible. These could be addressed immediately. In addition, they added new data sources, making the data not only more accessible and of good quality, but also richer.
Janina Kroese: "The nice thing about Cmotions is that they took the time to calmly explain the considerations and all the consequences, so that we could understand the choices. And so that our people really understood how connections between programs work. It is precisely this sharing of knowledge and working together that makes us feel more mature as an organization when it comes to data."
"With Cmotions, we quickly felt we were in trusted hands. Exactly the partner we wished we had. They think excellently with us and address what is needed to realize our common goal."
Janina Kroese, Manager of business intelligence at Longfonds
Cashing in on data in work processes.
Data has already proven its value to the organization in several areas, such as in prioritizing activities. Next step is to apply the data in the work processes. The organization can also start thinking multichannel and adapt the various channels to the individual and the phase in the customer journey. There are still some steps that need to be taken, such as refining the existing customer journeys and applying them to the website. But basically the Longfonds is ready for it. Everyone involved is looking forward to it!
"A partnership with Cmotions was the right choice. For a fixed monthly fee, we now have the right expertise available each time to constructively build our future, while also increasing day-to-day operational clout. Admittedly, I did not feel the shared responsibility with every consultant. But overall, I can recommend a partnership with Cmotions to anyone. They have taken our organization great strides forward," concludes Janina Kroese.
