{"id":6442,"date":"2023-09-25T13:11:23","date_gmt":"2023-09-25T13:11:23","guid":{"rendered":"https:\/\/cmotions.heyday.dk\/?p=5718"},"modified":"2025-01-08T15:09:02","modified_gmt":"2025-01-08T14:09:02","slug":"goede-dingen-doen-voor-goede-doelen","status":"publish","type":"post","link":"https:\/\/cmotions.com\/en\/doing-good-things-for-good-causes\/","title":{"rendered":"Doing good things (for good causes)"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.25.2\u2033 background_color=\"#0000\u2033 global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.16\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.25.2\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>\n<h1>Doing good things (for good causes)<\/h1>\n<p>No, this article is not intended as an attempt at greenwashing, nor is it meant as a sales pitch. However, we think it is very important to share how we try to make a positive contribution to the world around us, but also to share in which areas we can really improve.<\/p>\n<p>In this article, we take you through how making a positive impact on society has grown into one of our core values and how we (want to) make even more positive impact in the coming years through a concrete and measurable corporate social responsibility policy.<\/p>\n<h3>The idea of pursuing social objectives in addition to our commercial goals is not new....<\/h3>\n<p>Thus, two avid Cmotions colleagues started <strong>About eight years ago, the initiative Who Cares<\/strong>. In the following years, this initiative grew into a household name within the organization, to which many colleagues contributed. Internally, the name Who Cares has become almost obsolete. Wanting to make a positive impact flows more and more through the veins of Cmotions.<\/p>\n<p>Some of the <strong>'Who Cares' initiatives<\/strong> through the years:<\/p>\n<ul>\n<li><em>Many guest lectures in collaboration with language school IMC and later with Microsoft;<\/em><\/li>\n<li><em>Theme days and weeks to inform, motivate and activate colleagues to make a valuable impact;<\/em><\/li>\n<li><em>Rolling up our sleeves together for a cleaner world;<\/em><\/li>\n<li><em>Inspirational (guest speaking) sessions;<\/em><\/li>\n<li><em>Informative blogs on our intranet on topics that matter to us.<\/em><\/li>\n<\/ul>\n<h3>2023+<\/h3>\n<p>We do not only look outward, but we also want to take a critical look at ourselves. For this reason and to maximize our positive impact in the future, our CSR policy was professionalized in 2022. In collaboration with The Sustainable Advisors, we conducted a baseline measurement in 2022 to assess our CSR performance. From this starting point, combined with our knowledge and experience, we determined two categories on which we will focus in the coming years: Positive Climate Impact and Equity of Opportunity. Within these two categories, six project teams are working on concrete focus themes, to which we want to contribute both internally and externally.<\/p>\n<h3>Focus areas<\/h3>\n<ul>\n<li>By the end of 2023, there is a common definition of \"equity of opportunity\" within Cmotions, what equity of opportunity should include within the organization and how it should be evaluated annually.<\/li>\n<li>By 2025, we are teaching 200 adjusted hours to, or serving, vulnerable groups.<\/li>\n<li>By January 1, 2026, Cmotions aims to achieve climate-neutral purchasing, including through the circular use of non-biodegradable products to benefit the climate and raise awareness.<\/li>\n<li>By January 1, 2026, Cmotions will have no leased cars running on fossil fuel, provided that the transition must contribute to the reduction of CO2 emissions and not weaken employee satisfaction with the fleet.<\/li>\n<li>By 2030, Cmotions will be in a climate-neutral office building.<\/li>\n<\/ul>\n<h3>Analytics for a Better World<\/h3>\n<p>In line with our CSR policy, another great thing that has emerged in the past year, something we are very proud of, have already invested many hours in and have been able to make a concrete impact with, is the partnership with Analytics for a Better World.<\/p>\n<p>Together with Analytics for a Better World, we are also making the benefits of data available to NGOs. A new article on this will follow soon.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section].<\/p>","protected":false},"excerpt":{"rendered":"<p>Doing good things (for good causes) No, this article is not meant to be an attempt at greenwashing, nor is it meant to be a sales pitch. Nevertheless, we feel it is very important to share how we try to make a positive contribution to the world around us, but also to share in which areas we really do [...]<\/p>","protected":false},"author":2,"featured_media":9806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<h6><strong>Nee, dit artikel is niet bedoeld als poging tot greenwashing, noch bedoeld als een verkooppraatje. Toch vinden wij het erg belangrijk om te delen hoe wij een positieve bijdrage proberen te leveren aan de wereld om ons heen, maar ook om te delen op welke vlakken wij \u00e9cht wel kunnen verbeteren.<\/strong><\/h6>\r\n<h6><strong>In dit artikel nemen wij jullie mee in hoe een positieve impact maken op de maatschappij is gegroeid tot \u00e9\u00e9n van onze kernwaarden en hoe we de komende jaren nog meer positieve impact (willen) gaan maken aan de hand van een concreet en meetbaar maatschappelijk verantwoord ondernemen beleid.<\/strong><\/h6>\r\n\u00a0\r\n<h3>Het idee om naast onze commerci\u00eble doelstellingen ook maatschappelijke doelstellingen na te streven is niet nieuw\u2026<\/h3>\r\nZo startten twee fanatieke Cmotions collega\u2019s <strong>zo\u2019n acht jaar geleden het initiatief Who Cares<\/strong>. Dit initiatief groeide in de daaropvolgende jaren uit tot een begrip binnen de organisatie, waaraan veel collega\u2019s een bijdrage leverden. Intern is inmiddels de naam Who Cares bijna overbodig geworden. Een positieve impact willen maken stroomt namelijk alsmaar meer door de aderen van Cmotions.\r\n\r\nEen greep uit de <strong>Who Cares\u2019 initiatieven<\/strong> door de jaren heen:\r\n<ul>\r\n \t<li><em>Vele gastlessen in samenwerking met taalschool IMC en later ook in samenwerking met Microsoft;<\/em><\/li>\r\n \t<li><em>Themadagen en -weken om collega\u2019s te informeren, motiveren en activeren om een waardevolle impact te leveren;<\/em><\/li>\r\n \t<li><em>Met z\u2019n allen de handen uit de mouwen voor een schonere wereld;<\/em><\/li>\r\n \t<li><em>Inspirerende (gastspreek)sessies;<\/em><\/li>\r\n \t<li><em>Informatieve blogs op ons intranet over onderwerpen die ons aan het hart gaan.<\/em><\/li>\r\n<\/ul>\r\n<h3>2023+<\/h3>\r\nWe kijken niet alleen naar buiten, maar willen juist ook kritisch naar ons zelf kijken. Om deze reden en om in de toekomst de positieve impact zo groot mogelijk te maken, heeft ons MVO-beleid in 2022 een professionaliseringsslag gemaakt. In samenwerking met De Duurzame Adviseurs hebben we in 2022 een nulmeting gedaan om onze prestaties op het gebied van MVO te beoordelen. Vanuit dit startpunt, in combinatie met onze kennis en ervaring, hebben we twee categorie\u00ebn bepaald waarop we de komende jaren gaan focussen: Positieve Klimaat Impact en Kansengelijkheid. Binnen deze twee categorie\u00ebn werken zes projectteams aan concrete focusthema\u2019s, waarop we zowel intern als extern willen bijdragen.\r\n<h3>Focusgebieden<\/h3>\r\n<img class=\"wp-image-15436 alignleft\" src=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/diversitypolicy.png\" sizes=\"(max-width: 142px) 100vw, 142px\" srcset=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/diversitypolicy.png 359w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/diversitypolicy-300x272.png 300w\" alt=\"\" width=\"142\" height=\"129\">\r\n\r\n\u00a0\r\n\r\nEind 2023 is er een gemeenschappelijke definitie van \u201dkansengelijkheid\u201d binnen Cmotions, wat kansengelijkheid moet omvatten binnen de organisatie en hoe daar jaarlijks op ge\u00ebvalueerd dient te worden.\r\n\r\n\u00a0\r\n\r\n<img class=\"wp-image-15434 alignleft\" src=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/correctedlecturehours.png\" sizes=\"(max-width: 133px) 100vw, 133px\" srcset=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/correctedlecturehours.png 350w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/correctedlecturehours-300x256.png 300w\" alt=\"\" width=\"133\" height=\"114\">\r\n\r\n\u00a0\r\n\r\nIn 2025 geven we 200 gecorrigeerde uren les aan, of ten behoeve van, kwetsbare groepen.\r\n\r\n\u00a0\r\n\r\n<img class=\" wp-image-15432 alignleft\" src=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutralsupply.png\" sizes=\"(max-width: 131px) 100vw, 131px\" srcset=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutralsupply.png 351w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutralsupply-300x300.png 300w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutralsupply-150x150.png 150w\" alt=\"\" width=\"131\" height=\"131\">\r\n\r\n\u00a0\r\n\r\nPer 1 januari 2026 streeft Cmotions naar klimaatneutrale inkoop, o.m. door circulair gebruik van niet-afbreekbare producten t.b.v. het klimaat en bewustwording te vergroten.\r\n\r\n\u00a0\r\n\r\n<img class=\" wp-image-15440 alignleft\" src=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/fossilfuelfreemobility.png\" sizes=\"(max-width: 134px) 100vw, 134px\" srcset=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/fossilfuelfreemobility.png 312w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/fossilfuelfreemobility-300x300.png 300w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/fossilfuelfreemobility-150x150.png 150w\" alt=\"\" width=\"134\" height=\"134\">\r\n\r\n\u00a0\r\n\r\nPer 1 januari 2026 heeft Cmotions geen leaseauto\u2019s rijden op fossiele brandstof, onder voorwaarde dat de transitie moet bijdragen aan de vermindering van CO2 uitstoot en de tevredenheid van de werknemers omtrent het wagenpark niet verzwakt.\r\n\r\n\u00a0\r\n\r\n<img class=\" wp-image-15430 alignleft\" src=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutraloffice.png\" sizes=\"(max-width: 117px) 100vw, 117px\" srcset=\"https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutraloffice.png 287w, https:\/\/cmotions.nl\/wp-content\/uploads\/2023\/06\/climateneutraloffice-245x300.png 245w\" alt=\"\" width=\"117\" height=\"143\">\r\n\r\n\u00a0\r\n\r\n\u00a0\r\n\r\nIn 2030 zit Cmotions in een klimaatneutraal kantoorpand.\r\n\r\n\u00a0\r\n\r\n\u00a0\r\n<h3>Analytics for a Better World<\/h3>\r\nIn lijn met ons MVO-beleid is er in het afgelopen jaar nog iets moois ontstaan, iets waar we erg trots op zijn, al veel uren in hebben ge\u00efnvesteerd en waarmee we een concrete impact hebben kunnen maken, is het partnerschap met Analytics for a Better World.\r\n\r\nSamen met Analytics for a Better World maken wij de voordelen van data ook beschikbaar voor NGO\u2019s. Hierover volgt binnenkort een nieuw artikel.","_et_gb_content_width":"","footnotes":""},"categories":[54,51,53],"tags":[],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen-nl","category-artikel","category-advanced-analytics-nl"],"_links":{"self":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/posts\/6442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/comments?post=6442"}],"version-history":[{"count":4,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/posts\/6442\/revisions"}],"predecessor-version":[{"id":9807,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/posts\/6442\/revisions\/9807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/media\/9806"}],"wp:attachment":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/media?parent=6442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/categories?post=6442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/tags?post=6442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}