{"id":9477,"date":"2023-09-23T11:27:04","date_gmt":"2023-09-23T09:27:04","guid":{"rendered":"https:\/\/cmotions.com\/?post_type=project&p=9477"},"modified":"2025-02-14T15:09:52","modified_gmt":"2025-02-14T14:09:52","slug":"ici-paris-xl","status":"publish","type":"project","link":"https:\/\/cmotions.com\/en\/project\/ici-paris-xl\/","title":{"rendered":"ICI Paris XL"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.25.2\u2033 _module_preset=\"default\" background_color=\"#000000\u2033 background_image=\"https:\/\/cmotions.com\/wp-content\/uploads\/2024\/12\/Header-10.jpg\" background_position=\"bottom_left\" background_vertical_offset=\"37%\" global_colors_info=\"{}\"][et_pb_row column_structure=\"3_5,2_5\u2033 _builder_version=\"4.21.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\u2033 _builder_version=\"4.21.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.2\u2033 _module_preset=\"default\" header_text_color=\"#FFFFFFFF\" header_font_size=\"51px\" header_font_size_tablet=\"55px\" header_font_size_phone=\"40px\" header_font_size_last_edited=\"on|phone\" global_colors_info=\"{}\"][et_pb_text<\/p>\n

ICI PARIS XL reference case.<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\u2033 _builder_version=\"4.21.0\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/cmotions.com\/wp-content\/uploads\/2024\/12\/ICI-paris-XL.png\" title_text=\"ICI paris XL\" _builder_version=\"4.25.2\u2033 _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default\" background_color=\"#000000\u2033 background_enable_image=\"off\" background_position=\"bottom_left\" background_horizontal_offset=\"23%\" background_vertical_offset=\"81%\" overflow-x=\"visible\" custom_padding=\"4px||0px|||\" global_colors_info=\"{}\"][et_pb_row use_custom_gutter=\"on\" gutter_width=\"2\u2033 make_equal=\"on\" _builder_version=\"4.25.2\u2033 _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px|||3px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.25.2\u2033 _module_preset=\"default\" custom_padding=\"10px|10px|10px|10px|true|true\" animation_direction=\"left\" border_color_all=\"#47B2A8\u2033 global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.2\u2033 _module_preset=\"default\" text_text_color=\"#FFFFFFFF\" text_font_size=\"20px\" header_2_font_size=\"32px\" min_height=\"223.8px\" custom_margin=\"|0px||0px|false|true\" custom_padding=\"45px||1px||false|false\" global_colors_info=\"{}\"][et_pb_text<\/p>\n

Developing an insight hub to make information flows more user-friendly.<\/span><\/h2>\n

Ask anyone on any shopping street for the ICI PARIS XL loyalty card and many will be able to show it. ICI PARIS XL, part of A.S. Watson Benelux, has nearly 300 stores across the Netherlands, Belgium and Luxembourg and intends to continue to grow. Part of the growth strategy is an even better, more effective and personal approach to the market, customer and business through proactive analytics and data science. Cmotions was brought in and together they took data-driven work to the next level. The collaboration was crowned with the ICI PARIS XL Innovation award presented during the year-end business review.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\"4.25.2\u2033 _module_preset=\"default\" text_text_color=\"#FFFFFF\" text_font_size=\"17px\" header_2_font_size=\"32px\" custom_margin=\"|0px||0px|false|true\" custom_padding=\"20px||32px||false|false\" global_colors_info=\"{}\"]<\/p>\n

Personalized offers during Family & Friends, Black Friday or Mother's Day.<\/span><\/h2>\n

Offering customers exactly that one shade of lipstick or their most favorite scent in an app or email. ICI PARIS XL is not exactly a rookie when it comes to data-driven marketing. They have a lot of experience in this and have been applying it for years. The challenge is to keep applying it well and to make it transparent to the whole organization, so that every department works with the same insights.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\u2033 use_custom_gutter=\"on\" gutter_width=\"2\u2033 make_equal=\"on\" _builder_version=\"4.25.2\u2033 _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\u2033 _builder_version=\"4.25.2\u2033 _module_preset=\"default\" custom_padding=\"10px|10px|10px|10px|true|true\" animation_direction=\"left\" border_color_all=\"#47B2A8\u2033 global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.2\u2033 _module_preset=\"default\" text_text_color=\"#FFFFFFFF\" text_font_size=\"17px\" header_2_font_size=\"32px\" custom_margin=\"|0px||0px|false|true\" custom_padding=\"||32px|||\" global_colors_info=\"{}\"][et_pb_text<\/p>\n

Growing pains<\/h2>\n

In recent years, ICI PARIS XL has made great strides in data-driven working. By making information about the CRM program, campaigns (online and offline) and sales channels accessible and combined, it becomes increasingly easy to communicate with customers in a personalized way. But over time, it becomes increasingly difficult to keep track of what information is available, where it is available and what it can be used for.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.25.2\u2033 _module_preset=\"default\" custom_padding=\"10px|10px|10px|10px|true|true\" animation_direction=\"left\" border_color_all=\"#47B2A8\u2033 global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.25.2\u2033 _module_preset=\"default\" text_text_color=\"#FFFFFFFF\" text_font_size=\"17px\" header_2_font_size=\"32px\" custom_margin=\"|0px||0px|false|true\" custom_padding=\"||32px|||\" global_colors_info=\"{}\"][et_pb_text<\/p>\n

Information gap<\/h2>\n

Employees who are involved from the beginning and have an affinity for data often know their way around just fine. For other (new) employees, it becomes increasingly difficult and time-consuming to find and interpret the right figures. The challenge is to continue developing with the first group, while not losing sight of the second group both literally and figuratively.<\/p>\n

In doing so, you can develop much faster when you can save time in understanding and searching for the right information. As a result, you can spend this time interpreting the numbers.<\/p>\n

\"Our range of dashboards and information sources is very large, but not very accessible or organized.\" - Caro Jehoul: CRM Analyst Benelux<\/p>\n

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\"The cooperation with Coen van der Snoek (Cmotions) was very pleasant. He brought his experience and expertise into our organization in a fine way and was an active and reliable partner in the search for solutions and improvements.\"<\/p>\n

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Caro Jehoul, <\/span>CRM Analyst at ICI PARIS XL<\/span><\/p>\n

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Mission: an accessible supply of information.<\/span><\/h2>\n

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To make information more accessible, Cmotions created an Insights hub (in SharePoint) with ICI PARIS XL.<\/p>\n

All information is gathered here and made applicable through:<\/p>\n

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The operations manager finds in three clicks at which stores the number of newly created member cards is behind target.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\"Highlighting reports with a particular theme throughout the year\" use_icon=\"on\" font_icon=\"\uf101||fa|||900\u2033 image_icon_background_color=\"RGBA(255,255,255,0)\" icon_placement=\"left\" image_icon_width=\"200%\" _builder_version=\"4.25.2\u2033 _module_preset=\"default\" header_text_color=\"#FFFFFF\" header_font_size=\"18px\" body_font_size=\"17px\" global_colors_info=\"{}\"]<\/p>\n

Consider \"promoting\" the Black Friday campaign evaluation reporting in preparation for the new campaign.<\/span><\/p>\n

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\"Thanks to the Insights Hub, colleagues now know how to quickly find their way to the information they need\" - Marieke Pothof: CRM Manager Benelux<\/em><\/p>\n

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ICI PARIS XL Innovation award.<\/span><\/h2>\n

For the development of the Insights hub, Caro Jehoul won the ICI PARIS XL Innovation award. This award is presented annually to the ICI PARIS XL employee with the most innovative idea.<\/span><\/p>\n

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Find out what we can do for your organization as well.<\/h2>\n

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ICI PARIS XL reference case.Developing an insight hub to make information flows more user-friendly. Ask someone in any shopping street about the ICI PARIS XL loyalty card and many will be able to show it. ICI PARIS XL, part of A.S. Watson Benelux, has nearly 300 stores across the Netherlands, Belgium and Luxembourg and wants to continue to grow. [...]<\/p>","protected":false},"author":2,"featured_media":10030,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[83],"project_tag":[],"class_list":["post-9477","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-retail"],"_links":{"self":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/project\/9477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/comments?post=9477"}],"version-history":[{"count":5,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/project\/9477\/revisions"}],"predecessor-version":[{"id":9486,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/project\/9477\/revisions\/9486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/media\/10030"}],"wp:attachment":[{"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/media?parent=9477"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/project_category?post=9477"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/cmotions.com\/en\/wp-json\/wp\/v2\/project_tag?post=9477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}